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make it your morning routine

Our story

In 2017 I witnessed a video posted on social media of an undercover investigation into a well-known make up brand who were testing their products on animals.

I've created Ethically Beautiful where all our products are cruelty free and nearly all are vegan. Non vegan products are clearly labeled 

Read more about our story  >

CRUELTY FREE & VEGAN MAKEUP

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Ethically Beautiful | 39 Fernleigh Road | London | N21 3AN